ESPN launches new eSports division

The latest entity joining the eSports trend is ESPN, the American sports channel globally broadcasts any major sporting events globally 24/7.

Today, ESPN announced that they are launching a section on ESPN.com that’s going to focus on the world of professional gaming.

“Today’s launch is our latest push to reach and connect with this growing and passionate audience,” said Chad Millman, editor-in-chief of ESPN.com and ESPN Magazine, in a press release.

The channel had televised a handful of eSports events over the years, despite President John Skipper’s statement that he didn’t consider eSports to be sports.

An example is in July 2014, in which the channel had broadcasted the biggest Dota 2 tournament in the world on its streaming channel, ESPN3, and was “delighted” by the viewer numbers.

The launch of a dedicated section, which will be accessible from the ESPN homepage, shows that the company is finally ready to commit to eSports.

Millman says that the new section will be indistinguishable from the rest of the ESPN site in terms of quality and coverage.

“Fans will find the same level of quality content and journalism that users of ESPN.com have come to expect, including in-depth looks at the competitive gaming world and on-site reporting from the major tournaments.”

While the firm hasn’t revealed specifics, it focuses on online platforms for the time being, with Twitch broadcasts also being discussed.

Milan added: “Right now, we think the best opportunity is online, and that’s why we’re implanting ourselves in this space.”

The news comes months after ESPN lost a senior executive to Activision Blizzard, who to set up the ‘ESPN of gaming.’

Activision further boosted their foothold on the eSports arena by buying Major League Gaming.

 

Be the first to comment

Leave a Reply

Your email address will not be published.


*