Toyota forms Overwatch League partnership with Blizzard

Japanese automotive manufacturer Toyota is set to be a launch partner with Blizzard for the Overwatch League as they join the likes of HP and Intel amongst OWL’s current sponsors.

The announcement of the collaboration comes on January 18, in the wake of a very successful opening week for the league, which peaked at upwards of 415,000 viewers on the English broadcast for opening day and subsequently garnering more than 10 million viewers over the course of week one.

Steven Curtis, vice president of media & engagement marketing for Toyota Motor North America remarked on the enthusiasm his organization has for the partnership.

“Toyota is excited to be a launch partner of the Overwatch League,” Curtis said. “We love the passion of esports fans, and the goal of our partnership is to help take the Overwatch League and the fan experience to the next level.”

While further details of the Toyota-Blizzard partnership is yet to be revealed, Toyota could be looking to bring “behind-the-scenes content” to fans, as well as “broadcast integrations” and a “vehicle presence at the Blizzard Arena in Los Angeles”.

The Overwatch League Season One consists of four five-week stages between January 10th and June 17th, followed by playoffs in July. Within each stage, matches are played every Wednesday through Saturday.

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